"WHAT" TO THINK ABOUT IN THE CURRENT DENTAL LABORATORY

We always talk about the future. What to do in the future? How will the future be? To make things happen in the future we have to think in the present.

Dentistry is changing and also dental technology is changing a lot.

Hundreds of inputs from the digital world, confusion, labs closing down, dentists who are underpaid employees, low cost products overflowing in Italy and abroad.

It seems that there is no way out and actually there is no way out if you keep on doing what you have been doing in the last 10 years or more. Unfortunately.

The first difficulty lies in the choice of the way forward. Have you ever had a three or four year project? Forecasting costs, revenues and actions to be done?

I am not asking for an articulated business plan, I am just talking about investments to improve and systematically organise your work and make it more attractive to your customers.

Absurdly nowadays young kids who are willing to take on a challenge, even without money and experience, are able to get to grips with simple but productive processes lowering management costs and having exceptional potential.

Constant innovation, to make implants in different and increasingly competitive materials. Veteran technicians, and perhaps even you, have taken years of training to learn and gain experience on the precision of the merger. Yes, with the precision of the merger you made the difference and you could stand out from those who were not as good and be paid a little more.

That has changed.

Do you know why?

Because machines have levelled many skills and knowledge, and the smart kid who is good with a computer, in two years produces four times what you can do, and he does it with excellent and constant precision.

And what about China then? We shall not talk about that now.

At this point you are feeling helpless and hopeless. Maybe you have already spent a lot of money or you will be forced to spend it soon.

So, what should be done?

First of all you have to adapt to progress, and this irons out differences, making everyone the same, and then you have to think about how to improve every day and do something new with an added value for your customer dentist.

Added value does not mean lowering the price!

Aesthetics is still something unique and ceramic is still the queen of aesthetics in dentistry.

You cannot automate it, at least for now, despite the attempts of many monolithic zirconia and making a beautiful crown or veneer with simple and fast processes can make the difference.

I often talk with dentists and colleagues who confirm each time that for patients it is very important to regain function, but just as often the work is judged by the beauty of the smile that is created.

The patient's opinion is now more important than ever and those who want aesthetics look for it and pay for it.

And you are able to give it to them?

There are several simple processes that excellent technicians know, are able to teach and also make available for comparison.

That is why the Art Oral ceramic project with Klaus Müterthies was created with his philosophy and a group of dental technicians who want to spread their experience.

We have put it all together and developed Art Oral Day, an event that combines knowledge and fun with genius and friendship, an event with international guests coming not only from Italy, but also from Germany, Holland and even from Korea. Five exciting hours will shake up even your desire for innovation and incitement to actively face your challenge with today's market and win it, slowly but surely, all together.